WEG partners with Breyer model horses

Let the games' merchandising begin: Breyer, modeler of all things small and horsey, has signed on as a sponsor of the 2010 Alltech FEI World Equestrian Games.

Fans of the model horses can look for "Esprit," commissioned from sculptor Kathleen Moody "to symbolize the spirit of the horses competing in eight different disciplines" at WEG, according to a news release.

Breyer also plans to release collectibles based on the different equestrian sports, including a reining model and a dressage model, tied to WEG. The games are coming to the Kentucky Horse Park in Lexington from Sept. 25 to Oct. 10.

And in case the kids can't get enough of horses real and plastic while they are at the games, Breyer is setting up an interactive play area "using Breyer's realistic model horses and pint-sized jumps for children," according to the announcement.

"Breyer model horses are iconic in the equine industry, and we are proud to have Breyer as part of the 2010 Games family," said Terry Johnson, WEG 2010 Foundation vice president of sales. "Breyer's creation of the official model horse sculptures will provide spectators and fans with a beautiful memento of the 2010 Games."