Horses

Here's what a $636 upgrade will get you

Organizers of the Alltech FEI World Equestrian Games are offering $636 daily hospitality passes to those who want to upgrade their regular tickets.

The passes allow access to the Maker's Mark Bourbon Village and include live entertainment, all-inclusive fine dining and premium bar, personalized concierge services, high-end boutique shopping, access to a private patio overlooking the cross country course, on-site shuttle service and an air-conditioned pavilion.

For more information, contact Maggie Daniels at (859) 244-2909 or mdaniels@feigames2010.org.

Delta to add seats

Delta Airlines has informed Blue Grass Airport that it plans to add more than 3,500 seats to the Lexington market between Sept. 25 and Oct. 10 to support increased travel expected during the Games.

The airline will increase capacity and frequencies during the three weeks of the competition by replacing 50-seat regional jet flights between Lexington and its Atlanta and Detroit hubs with larger MD-88 and DC-9 aircraft. In total, 28 regularly scheduled 50-seat regional jet flights to Lexington will be upgraded.

In addition, Delta will temporarily expand its non-stop service between Lexington and New York's LaGuardia Airport and Washington, D.C.'s Reagan National Airport to daily from six times weekly.

Alltech celebrates

Pearse Lyons, president and founder of Alltech, had 2,300 employees from 120 Alltech offices worldwide celebrate a day of the Games on Friday.

Employees dressed in Games apparel and buttons, and employees took one hour out of their work days to call and invite customers, friends and family to the Games.

New sponsors named

Patina Restaurant Group, a boutique catering company that operates on both coasts, will provide catering at the Games. Patina will be the official food provider for the hospitality program, in addition to the James Beard Celebrity Chef Dinner Series at the Kentucky Horse Park Foundation's Farmhouse.

Patina's restaurant group includes New York City's Rockefeller Center Ice Rink, Rock Center Café, The Sea Grill and The Grand Tier Restaurant at the Metropolitan Opera. On the West Coast, it has the Patina Restaurant in Walt Disney Concert Hall, Nick & Stef's Steakhouse, and catering and food service in museums and cultural centers throughout California.

Big Ass Fans, a Lexington company, will provide their cooling technology to many areas at the Games as the Official Fan Sponsor.

"We are proud to be part of the excitement of the World Equestrian Games," said Carey Smith, president and CEO of Big Ass Fans. "For over a decade, we've serviced the equestrian market with our unique products, so it seemed natural for us to sponsor the world's greatest equestrian event, which just happens to take place in our hometown."

Pepsi-Cola will be the official beverage supplier for the Games. It will give products to thousands of volunteers and provide recycling centers on the grounds of the Horse Park. Pepsi products will be sold exclusively during the Games.

Royal Cup Coffee will provide all the coffee and tea products for the Games.

The company has grown from its hometown roots in Birmingham, Ala., to become a major importer, roaster and distributor of premium coffees and teas. Royal Cup now reaches markets throughout the United States, into Mexico and the Caribbean, including Cracker Barrel Old Country Store, La Madeleine French Bakery & Café, The Ritz-Carlton and Hilton Hotels.

The Games will feature world championships in eight equestrian sports at the Kentucky Horse Park from Sept. 25 through Oct. 10.

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