More than 300,000 tickets have been sold to events at the Alltech FEI World Equestrian Games, organizers announced Tuesday, putting sales more than halfway to a goal of 500,000.
Spokeswoman Amy Walker called it a "major milestone," for the World Games 2010 Foundation, the organizing body.
Ticket sales have lagged, leading organizers to scale back the original goal of 600,000. Last month, organizers announced a 30 percent discount on many of the competitions, which helped spur sales. There also are deals for University of Kentucky employees, and there have been discounts for Kentucky residents buying general admission tickets.
"We have seen an increased interest in the Games as the event nears, and we have seen a steady increase in ticket sales since the promotion launched in mid-July," Walker said.
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The Games will take place at the Kentucky Horse Park from Sept. 25 to Oct. 10, featuring the world championships in eight equine disciplines.