Unsold tickets to the next day's Alltech FEI World Equestrian Games events will be offered at half price the night before at Cheapside Park during the Spotlight Lexington Festival.
Mayor Jim Newberry made the announcement from the main stage at Courthouse Plaza as he opened the festival's rain-delayed opening concerts Friday night.
"The concept is just like at Times Square in New York with Broadway show tickets," Newsberry said afterward. "These are empty seats that otherwise might go unsold the day of the event."
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