Beginning Saturday, Turfway Park is going back to afternoon racing. For the past year, the Florence track tried to build a date-night following on Saturday evenings, similar to the track's successful Dollar Friday promotion. But Turfway said that has not worked out well.
"The evening post did help us reach a different group of customers, but with the most popular import signals clustered in the afternoon hours, the later post had an adverse effect on our in-state outlets and our national simulcast business," Turfway Park president and CEO Robert N. Elliston said in a news release Wednesday announcing the change. "We have always been willing to try new approaches and we will continue to do look for ways to shake up tradition and create new business."
Post time will be 1:10 p.m. Saturdays and Sundays but remain 5:30 p.m. Thursdays and Fridays.