Kyle Busch will join Brad Keselowski in trying to win all three NASCAR races at Kentucky Speedway later this month, the track announced Wednesday.
"Having two of our most successful drivers square off for all three of our races certainly ratchets up the intensity for our weekend," Kentucky Speedway General Manager Mark Simendinger said. "Both Kyle and Brad won't be satisfied unless they win them all."
The tripleheader in Sparta begins with the Camping World Trucks UNOH 225 on Thursday, June 27. The next night features the Nationwide Feed the Children 300. The weekend concludes with the Sprint Cup Quaker State 400 on Saturday, June 29.
Both drivers will race a full Kentucky NASCAR tripleheader for the second time in their careers. Busch completed the feat in 2011 and Keselowski in 2012.
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Last season, Keselowski's attempt at the "Kentucky triple" yielded a second-place finish in the truck race, a seventh in the Nationwide event and victory in the Cup Series. Last week, Keselowski said he would try again.
The 2011 Quaker State 400 victor was Busch, who finished first in trucks and third in Nationwide that year.
Busch has collected a combined six top-five and nine top-10 finishes while leading 762 of the 2,086 Kentucky Speedway laps he's raced through 11 career starts in four series.
"The biggest thing you get to work on, and enjoy, is essentially the extra track time figuring out if you need to get through the bumps better or if you need to get your guys to give you a better setup to get through the bumps," Busch said. "I have three chances and three crew chiefs that have different mind sets. By the time I get to Saturday, I have a feel for what I need to win the Cup race."
Keselowski is the reigning NASCAR Sprint Cup champion.
"I want to run all three races and win them," he said. "Kentucky is one of my best racetracks. What I like out of a race car and how I want it to drive really fits this racetrack. It's rough, it's bumpy and it's actually a little bit more predictable because of that. The groove is predictable, the way it takes rubber is predictable and the ability to run side by side here is as good, if not better, than any other mile and a half."