PHILADELPHIA — In the end, Chip Kelly chose the NFL, giving the Eagles their guy.
Philadelphia hired Kelly on Wednesday, just 10 days after he decided to stay at Oregon. The 49-year-old Kelly, known as an offensive innovator, becomes the 21st coach in team history and replaces Andy Reid, who was fired on Dec. 31 after a 4-12 season.
He'll be introduced at a news conference Thursday.
Kelly, who was 46-7 in four years at Oregon, interviewed with the Eagles, Cleveland Browns and Buffalo Bills in a two-day span after leading the fast-flying No. 2 Ducks to a victory over Kansas State in the Fiesta Bowl on Jan. 3.
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The Eagles are known to have interviewed 11 candidates, including two meetings with Seahawks defensive coordinator Gus Bradley. All along, Kelly was thought to be Philadelphia's first choice.
"Chip Kelly ... has a brilliant football mind," owner Jeffrey Lurie said in a statement. "He motivates his team with his actions as well as his words. He will be a great leader for us and will bring a fresh energetic approach to our team."
The enigmatic Kelly reportedly was close to signing with the Browns after a long interview on Jan. 4. He met with the Eagles for nine hours the next day, setting up a soap-opera scenario in which the Eagles were competing with Browns CEO Joe Banner, their former president and longtime friend of Lurie who left the organization after a falling out.
But that roller coaster ended when Kelly opted to remain — temporarily — in Eugene, Ore. At the time, it was the second straight year Kelly had entertained overtures from NFL teams only to reject them. He turned down Tampa Bay's job deep into negotiations last season.
"It's a very difficult decision for me. It took me so long to make it just because the people here are special," Kelly told KEZI-TV. "The challenge obviously is exciting for me, but it's an exciting time and it's a sad time — saying goodbye to people you love and respect, and I wanted to make sure I talked to my players and did it in the right fashion and talked to our staff. I feel I did."
The Eagles interviewed two other high-profile college coaches — Penn State's Bill O'Brien and Notre Dame's Brian Kelly. Both of them elected to stay with their schools.
Bradley was then considered by many to be the leading contender, though former Cardinals coach Ken Whisenhunt and former Ravens coach Brian Billick were in the mix.
That all changed when Chip Kelly had a change of heart.
The visor-wearing Kelly built Oregon into a national powerhouse. The Ducks went to four straight BCS bowl games — including a bid for the national championship against Auburn two seasons ago — and have won three conference championships.
Kelly originally went to Oregon in 2007 as offensive coordinator under Mike Bellotti. Before that, he was offensive coordinator at New Hampshire, where he started devising the innovative hurry-up offense the Ducks are known for now.
Oregon finished last season 12-1. The team was ranked No. 1 and appeared headed for another shot at the national championship until a 17-14 overtime loss to Stanford Nov. 17.
It's unknown whether the possibility of NCAA sanctions based on Oregon's use of recruiting services factored into Kelly's reversal. "We've cooperated fully with them," he said at the Fiesta Bowl.
Kelly doesn't have any pro coaching experience, but aspects of his up-tempo offense are already being used by some NFL teams, including New England and Washington.