Can't decide between burgers and tacos? Two restaurants coming to South Limestone will have you covered.
In early July, Freakin' Unbelievable Burgers and Street Craves will open in the former home of Hugh Jass Burgers at South Limestone and Avenue of Champions. Hugh Jass closed in February.
The restaurants will have outdoor dining space along Limestone and will be next to Noodles & Co., which opened in April.
Owner Greg White, an orthodontist at White Greer and Maggard Orthodontics and president of restaurant group Spartan Pastabilities, started the Freakin' Unbelievable Burgers fast-casual concept in Michigan.
The artisan burger menu is heavy on choice. Burgers are made with two patties of Angus beef on a toasted brioche bun. (Unless you want chicken, turkey, salmon, portobello mushrooms or a black bean burger. Or a gluten-free bun.)
"We have 45 different toppings to choose from," White said. "But we will strongly suggest you try one we've put together."
Suggested combos include the olive burger with green-olive tapenade, or the Thai burger with grilled pineapple, Thai sauce and fried wontons.
Freakin' Unbelievable will front Jersey Street but will connect to Street Craves, which is built on the best of street and hand-held food truck food, White said.
"It's fresh, local, made-in-front-of-you salads," White said. "And we'll also have great homemade tacos — we do in-house flour or corn tortillas. These tacos are not like any you've ever had, with slow-roasted brisket and pork barbecue, marinated shrimp and chicken, tons of depth of flavor."
The restaurant's goal is to provide healthy options at a reasonable price, he said. Lunch for $10 or less is available, and orders can be made from both menus at either restaurant counter.
The fast-casual restaurants also will have a full bar, 16 taps of mostly local craft beer and will serve fresh juice cocktails, which on weekends will complement the breakfast brunches.
"It's going to be a unique concept," he said. "We're creating that healthy option without taking away any of the flavor."
White worked at Lexington's Max & Erma's restaurant in college in the 1980s. He and his business partner Brent Skaggs, another former waiter, have operated restaurant franchises together in Michigan and began developing their own in 2007.
"But now it's come full circle. We wanted to wait until we had just the right concept to bring back to Lexington," White said. "This is going to be a great neighborhood place."