Windstream unveiled its challenger to Time Warner Cable in the Lexington market on Wednesday with Kinetic TV which is set up as a cable-like TV service but is delivered by Internet network.
The Urban County Council in October approved giving Windstream a 10-year cable franchise agreement. Time-Warner Cable had previously been the city’s only cable provider.
Kinetic is described as “new, next-generation television service,” by Barry Bishop, Windstream’s regional vice president of operations.
Kinetic is available to about 50,000 Lexington households. Lexington is the second market for Kinetic, which debuted earlier this year in Lincoln, Neb., a city where it also competes with Time Warner Cable.
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Customers can purchase bundles including TV and Internet or TV, Internet and phone at levels including basic, select and preferred. The levels, like those of other cable providers, include various channel packages.
Plans for basic TV, Internet and phone service are $64.98 a month, going up to $129.98 a month for a preferred TV package with Internet and phone service.
Bryan Brooks, vice president of product management and development for Windstream, described the service as “very interactive, very thoughtful” of customer needs.
Some pre-sale of the Kinetic service in Lexington was done, the Windstream executives said, and even on Wednesday technicians were out installing service for Lexington’s first Kinetic customers.
The Kinetic addition gives Lexington an extra 25 jobs, Bishop said. Windstream is considering future expansion into surrounding counties such as Jessamine and Bourbon.
Windstream provides land-line telephone service in Lexington and much of Kentucky. It also offers high-speed Internet service in Lexington. Before Kinetic, Windstream offered digital TV in cooperation with the satellite service Dish Network.
The Kinetic service includes high definition channels, a free whole home DVR, a wireless set top box, video on demand and instant channel change with no lag time.
The Nebraska roll out also made service available to about 50,000 households, according to the Windstream executives. Windstream would not say how many customers have signed up for the service there.
Brooks said that Windstream doesn’t have a demographic target market for Kinetic, but the service probably won’t draw “cord cutters” — those who view shows via the Internet connections on Netflix, Hulu, Amazon Prime and other services such as Sling TV, which provides an assortment of live channels.
“They’ve made the decision they don’t want to pay for that (premium service),” Brooks said.
However, he said, such customers can still buy high-speed broadband service from Windstream, he said.
Windstream’s Kinetic TV service
For more information, visit Windstream.com and enter your home address to see if Kinetic is available in your area.