Spin the Brim

A collection of Derby hats in 360

May 4, 2017 9:00 a.m.

We invited nine of Kentucky’s best dressed to tell us about their feathers, frills and fascinators while we used 28 cameras to photograph them from 360 degrees, creating a unique way to view their hats.

Dia Davidson

LEX18 TV journalist
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1:04
Well each year, it's sort of a challenge and some fun

Scott White

Lexington attorney
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0:36
I said, 'I'm really interested in that straw boater up there.

Vicki Tobin

Horse racing fan
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0:56
It's big. *laughs* It's really big

Dianet Valencia

State government employee
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0:41
I enjoy going to the Derby,

Mary Ginocchio

Boutique owner, Mulberry & Lime
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0:49
I have a dear friend, John Wilkerson, that

Nicole Green

Style Blogger, WhatNicolewore.com
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0:43
This one was sent to me by Fascinators by Juila Bee.

Sally Baker

Director of marketing and public relations, American Association of Equine Practitioners
Sally Baker
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0:42
I want to look fun and festive and be in the

Kristin Ingwell Goode

Development coordinator, God's Pantry
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0:59
I don't search for a specific type of hat necessarily

Clark Davis

Miss Kentucky 2015
Clark Davis
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0:48
This fabulous hat came from Fabulous Hats by Anne
Reporter: Harriett Hendren and Sally Scherer
Audio: Caitlyn Stroh and Todd Feeback
Producer: Ben Connors
Assistant producer: Andrew Polino
Logistics: Ron Garrison
Photo editing: Sohail Al-Jamea
Design and development: Kristi Walker

About this project

Seeking to create a unique perspective on one of the Derby's most beautiful traditions, the Derby hat was the goal of this 3D imaging project.

Surrounded by a canopy of 28 cameras, our Derby hat models — also known as local folks who own awesome hats and fascinators — were photographed, creating 28 images from just as many vantage points. Take a glimpse inside our studio to see how the images were produced.

The McClatchy video team then experimented with the images so that a viewer could turn them around and view the hats from any angle. Using a flipbook technique, the 3D Derby hat project is an example of virtual reality storytelling, allowing viewers to visualize objects in the news.