Donald Trump Jr. Eyed for Potential 'Apprentice' Reboot at Amazon: Report
The Apprentice could return to screens - with Donald Trump Jr. at the helm.
Amazon, which owns Apprentice producer MGM Television, is eyeing a reboot of the hit NBC reality competition series to air on its Prime Video platform, The Wall Street Journal reported on Wednesday, April 29.
According to the outlet, Donald Jr., the son of original star President Donald Trump, could be in line to host. However, the report notes that the project remains in the "early stages" and that "Amazon hasn't approached the Trump family" as yet.
"Since our acquisition of MGM, we have had preliminary internal discussions about what's next for The Apprentice as a property," an Amazon spokesperson told the Wall Street Journal, adding that a potential Apprentice reboot isn't in active development, nor has a host been selected.
Donald Jr.'s father, Donald, 79, hosted 14 seasons of the hit show from 2004 to 2015 before entering politics. Arnold Schwarzeneggerhosted a single season of the show in 2017.
Donald Jr., meanwhile, has history with the franchise, too, as he and sister Ivanka Trump served as advisors to their father across multiple seasons.
Donald Jr., 48, announced his engagement to socialite and model Bettina Anderson in December 2025 at a holiday party hosted at the White House and attended by his father.
The businessman thanked Bettina "for that one word - yes," as they addressed the audience gathered at the event. "She said ‘yes,' so that's a big win for the end of the year."
"It's really been the most unforgettable weekend of my life, and I get to marry the love of my life. I feel just like the luckiest girl in the world," Bettina told partygoers.
The Trump Organization executive vice president was first linked to Bettina, the daughter of philanthropist Harry Loy Anderson Jr. and Inger Anderson, in December 2024. They made their first public appearance together in February 2025 at a pre-Super Bowl party in New Orleans.
Donald Jr. was previously married to Vanessa Trump, 48, with whom he shares five children: daughters Kai, 18, and Chloe, 11, and sons Donald III, 17, Tristan, 14, and Spencer, 13. He and Vanessa divorced in 2018 and Vanessa is currently dating golf icon Tiger Woods, who is a friend of the president.
Following his split from Vanessa, Donald Jr. dated former Fox News personality Kimberly Guilfoyle from 2018 to 2024. They got engaged in 2020, but separated four years later.
"I'm happy for Don," Kimberly, 57, said of her ex's engagement in a statement to The New York Times in January. "I wish him, of course, all the best."
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This story was originally published April 30, 2026 at 6:05 AM.