KY distillery’s first Super Bowl ad showcases country artist, master distiller
AI-generated summary reviewed by our newsroom.
- Sazerac will air its first Super Bowl ad featuring Chris Stapleton and Harlen Wheatley.
- Ad spot highlights Stapleton’s Buffalo Trace blended whiskey behind‑the‑scenes production.
- Company plans a major whiskey line extension announced later this month.
A popular Kentucky whiskey company will air its first Super Bowl ad starring recent Grammy-winner Chris Stapleton.
The 30-second ad for Sazerac, which will air shortly before kickoff Sunday on NBC and Telemundo, showcases Stapleton’s award-winning blended whiskey made in collaboration with Buffalo Trace Distillery. Master distiller Harlen Wheatley also appears in the ad.
The ad showcases the behind-the-scenes work that goes into whiskey as well as performing, culminating at Stapleton’s 2024 Super Bowl National Anthem appearance.
Stapleton is riding a wave of success already: He just won his 12th Grammy Feb. 1 for Best Country Solo Performance for “Bad as I Used to Be.”
Now, his whiskey, which won Best in Class Gold at the 2024 Whiskies of the World competition, is planning a major line extension that will be announced later this month.
