Sweet Loren's Just Expanded Its Ready-To-Bake Line With 2 First-Ever Treats
Sweet Loren's is expanding its lineup of ready-to-bake products with two new collections of breakfast-inspired treats that can certainly be enjoyed as a side, at snack time, or even as dessert.
The cult-favorite brand is credited with transforming the ready-to-bake refrigerated dough aisle with gluten-free, allergen-friendly, and vegan treats. Now, as the two-ingredient cobbler made with its sugar cookie dough goes viral, the company is hoping to bring that same vibrant energy to fans with two new takes on classic handheld favorites: Oatmeal Bars and Scones.
On Tuesday, June 16, the popular bakery brand revealed it would make several flavors available under each new line as part of a major category expansion into all-day snacking and breakfast goodies, all of which feature "fresh-baked goodness with a taste worth savoring" and refreshed packaging.
Sweet Lorens Debuts 2 New Ready-to-Bake Breakfast Categories
"Sweet Loren's is built around bringing better-for-you, bakery-fresh joy to people's homes, and breakfast is one of the biggest moments where we saw a real gap," Loren Castle, founder and CEO of Sweet Loren's, explained in a statement. "We wanted to bring the same trusted, no-compromise approach to mornings. These products make it easier to start the day with fresh-from-the-oven favorites that taste so delicious you will want to slow down and savor them."
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And just like the rest of Sweet Loren's lineup, its new Ready-to-Bake Oatmeal Bars and Scones are also free from gluten, dairy, and the "big nine" allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame).
- Ready-to-Bake Oatmeal Bars: Fresh-from-the-oven oatmeal bars made in under 15 minutes. The brand suggested they're perfect for busy mornings, whether you bake fresh or prep ahead for the week and deliver "feel-good fuel" with six grams of protein and three to four grams of fiber per serving (varies by variety). Available in Chocolate Chunk, Apple Cinnamon, and Maple Brown Sugar flavors.
- Ready-to-Bake Scones: Bakery-quality scones that bake effortlessly at home in about 15 minutes, with portion-controlled packaging that lets consumers bake all eight or one at a time (even in a toaster oven). Available in Chocolate Chunk and Cinnamon Brown Sugar flavors that deliver a warm, coffeehouse-style breakfast experience.
All of the new Sweet Loren's doughs have begun rolling out at Target, Wegmans, Harris Teeter, and other retailers nationwide, according to the official press release. The company said fans will find them in the refrigerated dough section, next to the brand's other ready-to-bake pastries (prices may vary). To find it at a store near you, visit the company's official website.
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This story was originally published June 16, 2026 at 1:09 PM.