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Jack Daniel’s Tennessee Rye coming in October, charcoal-mellowed

Brown-Forman will launch its Jack Daniel’s Tennessee Rye in October nationally. Made in Lynchburg, the rye was finished with the same charcoal filtering used on Jack Daniel’s Tennessee Whiskey, the most popular American whiskey in the world.
Brown-Forman will launch its Jack Daniel’s Tennessee Rye in October nationally. Made in Lynchburg, the rye was finished with the same charcoal filtering used on Jack Daniel’s Tennessee Whiskey, the most popular American whiskey in the world. Photo provided

The long-awaited Jack Daniel’s Tennessee Rye will hit store shelves nationally in October. The new release from Brown-Forman is expected to boost the Louisville-based company’s bottom line and introduce rye whiskey to a global market.

Made at the Jack Daniel’s distillery in Lynchburg, Tenn., it has a grain bill of 70 percent rye, 18 percent corn and 12 percent malted barley. And the rye has been filtered with the same charcoal mellowing process used on Jack Daniel’s Tennessee Whiskey.

“Our whiskey-making process is so special, and it just makes sense for us to create our version of one of America’s first whiskeys,” said master distiller Jeff Arnett. “This is rye whiskey made Jack’s way. We think our grain bill provides the ideal taste and character — one that’s bold and balanced and not dominated by one flavor.”

The finished product will be 90 proof, the same as Jack Daniel’s black label, and has a well-rounded rye whiskey with accents of caramel and dry baking spice followed by a warm, peppery rye character finish on the back end, according to the company. Suggested retail price of $26.99 for a 750 ml bottle.

“Following the launch of Single Barrel Rye in 2016, we’ve heard from so many of our friends who like Jack Daniel’s rye whiskey,” added Arnett. “Our goal with Tennessee Rye was to create a versatile whiskey with a balance of flavors that can be enjoyed neat, on the rocks or mixed in a classic American whiskey cocktail.”

Brown-Forman CEO Paul Varga said last week the rye is expected to be a big success for the company, which also sells Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire.

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