KFC goes where no colonel has gone before: Into barbecue.
Oh, and the new colonel is Reba McEntire, the first time a woman has portrayed the chicken icon.
The country music singer debuted her spangly fringed white suit Friday in a new commercial that says “absolutely nothin’s changed ... I swear I’m not a famous woman.”
Nothin’s changed except the sauce, McEntire croons as the bar goes wild.
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Beginning Jan. 28, ads featuring McEntire will air on television and computer screens nationwide to promote KFC’s new Smoky Mountain BBQ fried chicken.
McEntire joins celebrities Darrell Hammond, Norm McDonald, Ray Liotta and Jim Gaffigan portraying Colonel Harland Sanders, who created Kentucky Fried Chicken for his restaurant in Corbin.
Now owned by YUM of Louisville, KFC has become a global brand, with the white suit recognized worldwide.
“I grew up with Kentucky Fried Chicken. It’s part of my story, and I’m so excited to now be part of theirs,” said McEntire. “I’ve held a lot of roles in my life — sort of like the Colonel himself — but this is certainly the most unique one yet.”
At least this time, the Southern accent is genuine.