Milwaukee-based Marcus Corporation has bought Movie Tavern and its assets from VSS-Southern Theatres.
The purchase includes the Brannon Crossing Movie Tavern in Nicholasville.
Marcus Theatres is the fourth largest movie chain in the United States, according to a Friday news release from the company.
The acquisition gives the company 22 new Movie Tavern locations. Marcus Theatres now owns or operates 1,097 screens at 90 locations in 17 states.
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The release said the new location will be branded Movie Tavern by Marcus.
New offerings expected include the introduction of the $5 Movie Tuesday program, featuring $5 movies and free complimentary-size popcorn every Tuesday beginning February 5. Beginning February 1, a new Young at Heart program will give seniors age 60 and over the chance to see $6 movies every Friday before 5:30 p.m.
Movie Tavern has locations in Arkansas, Colorado, Georgia, Louisiana, New York, Pennsylvania, Texas and Virginia.
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