Radio station 96.1 FM has undergone a format change, replacing its Super Talk persona and programming with country music.
The change happened last week, as the station adopted the name Hank 96.1 Country Legends. It will focus on country artists from the 1970s, '80s and '90s, said Jim MacFarlane, general manager for LM Communications, which handles sales for the station.
MacFarlane said station owner Clarity Communications made the change after commissioning market research that showed "there was a very large need for this particular brand of country music."
One thing that won't change, though, is the station's airing of equine industry programming. MacFarlane said the station will continue to air thoroughbred racing, as well as the Equine Forum from 8 to 10 a.m. Saturdays. The station will also continue to air NASCAR programming.
MacFarlane said there were no personnel changes related to the format change, though there has been a change at LM's WCDA Your 106.3 FM station. Morning disc jockey Nancy Plum is no longer with the station, MacFarlane said. Replacing her is Scott Hammer, who had been working for the company in different capacities.