Business

Kroger expanding gas rewards program

Kroger announced Tuesday it will expand its gasoline rewards program in Kentucky, allowing shoppers to save as much as $1 a gallon instead of the previous cap of 10 cents a gallon.

The revised program takes effect Wednesday at all Kroger gas stations in Kentucky. Kroger offers a similar program with Shell gas stations, but the savings cap will stay at 10 cents a gallon.

The program is based on fuel points shoppers accumulate using their Kroger Plus Cards. Shoppers earn one fuel point for every $1 they spend on groceries at Kroger. They also may earn 100 points for each non-federally funded prescription filled at Kroger pharmacies.

Double points are available for buying third-party gift cards at the grocery. Kroger spokesman Tim McGurk said shoppers who know they have a big purchase coming up at, say, Lowe's, could buy a Lowe's gift card at Kroger so they could earn fuel points on gasoline.

Shoppers may use the cards at any Kroger gas station to drop the price of gas. Currently, people will have the option of using all of their rewards up to 1,000 points for $1 off, or none. In the future, the company plans to add the flexibility to select a certain increment, McGurk said. The offer is valid for up to 35 gallons of gasoline per purchase, making it most beneficial to shoppers to redeem large amounts of points for large amounts of fuel.

"With today's fuel prices, it is more important than ever for Kroger to offer our customers optimum savings and rewards," McGurk said.

Shoppers may track their fuel program points at Kroger.com. To learn more, go to the Web site or call 1-800-576-4377.

  Comments