The Lexington visitors’ bureau wants to whisper in your ear. And if that sounds odd, wait until you hear what the horse does.
VisitLex has released a special video geared to fans of autonomous sensory meridian response or ASMR videos.
Entitled “Neigh-SMR,” the idea is to give would-be visitors a hint at what makes Lexington special, with a few scalp tingles thrown in.
ASMR vids are known to relax people, sometimes even put them to sleep. And many people experience a tingling sensation on their heads, spines and even limbs as the sounds — in this case the munching of carrots, peppermints and an apple by a horse named Hank from the Kentucky Horse Park — move from one ear to the other.
“Experience the sights and sounds of Lexington, Kentucky, the horse capital of the world,” whispers a voice at the end.
So if ASMR is your jam, enjoy.