New high-tech basketball shooting gym opens in Lexington. See how it works
Cage Davis stood inside the three-point arc Tuesday, waiting for a machine to feed him a basketball.
The 10-year-old Squires Elementary School student launched the ball over nets — designed to get shooters to adjust their form to the correct arc — and into the hoop. Each of his shots was tracked by a software application, and at the end of his five shots, the computer told him his shooting percentage.
Cage has been going to Lexington’s Swish 365 since shortly after it opened in late October. Cage, who has largely played baseball, wanted to improve his skills before trying out for the Squires Elementary basketball team.
In addition to the technology that helps him improve his shot, he’s also taken advantage of two group training classes each week, said Adam Davis, Cage’s father.
“In the previous two years, he probably made 10 shots over two seasons,” Adam Davis said. At a recent private league game, he scored 14 points. “It’s definitely helped his game.”
During Tuesday’s grand opening of Swish 365, Kimberly Mattingly, one of the owners, said the shooting machines are programmed via an app. Shooters can practice shots from one location or multiple locations on the court. Shots are tracked and displayed on screens at the South Forbes Avenue and Manchester Street location.
Players can then better gauge what areas of the court and shots they need to work on, she said.
It’s the same type of shooting technology that many colleges, such as the University of Kentucky, and professional sports teams use, Mattingly said.
“Some high schools may have only one,” Mattingly said. “We have six.”
The program is not just for kids, she said, and many adults come to the gym and participate in training sessions. The gym requires a monthly membership, starting at $49 for first through 3rd graders.
“We have one college student who comes all the time; He has been here at 2 a.m. shooting,” Mattingly said.
The Swish 365 app allows those with all-access-membership the ability to come to the gym 24-7. The gym has cameras to monitor activity and members can also use the app to schedule shooting sessions, she said.
The gym is the first of its kind in Lexington, and the first Swish 365 in Kentucky, Mattingly said. There are five Swish 365 locations in other states, including one in Tennessee and two in Ohio, according to the Swish 365 website.
Lexington-Fayette Urban County Councilwoman Jennifer Reynolds, who represents the South Forbes and Manchester Street area, said Swish 365 is adding another amenity to Lexington’s growing Distillery District on Manchester Road and the new Turner Commons off of Leestown Road, which are minutes apart.
“This will help tie the Distillery District to Turner Commons,” Reynolds said, who attended Tuesday’s grand opening. “This is also very unique for Lexington. We don’t have anything else like it.”
This story was originally published December 10, 2025 at 9:10 AM.
