Fayette County schools leaving X, the social media platform formerly known as Twitter

Fayette County Public Schools officials announced Monday they will stop posting updates to X, formerly known as Twitter, on Sept. 27.

The school district will continue to use Facebook, Instagram and LinkedIn.

District spokesperson Dia Davidson-Smith said an audit of social media usage determined that X was no longer a platform that generated engagement.

“In fact, X only commanded 2.4% of our audience as compared to Facebook at 46.7%, Instagram 32.2%, and LinkedIn 18.7%. That is why it was decided that we sunset X,” she said.

In June, Fayette school board member Amanda Ferguson apologized at a district equity council meeting for social media posts that received criticism. At issue were a laughing emoji and a GIF depicting a Furby interactive toy that Ferguson posted on X in late May.

Davidson-Smith said the decision to leave X had nothing to do with Ferguson’s posts.

“No, not at all. We are utilizing social media data to maximize our reach in the community,” she said.