Have you ever been tempted by the smell of buttery popcorn when you enter a Target store? Is there a time when you've bought an inexpensive item you didn't really need from one of their Dollar Spots?
With its new service, you can avoid unplanned purchases.
Target has rolled out its 'Drive Up' service to both Lexington locations, allowing customers to buy from the Target app. Once you've completed your order, an employee will do the shopping for you and then bring your items out to you.
Some of Target's competitors, including Walmart and Kroger, started similar services in the past year.
Using 'Drive Up' is as simple as the retailer has advertised. While shopping on the app and putting an item in your cart, you'll tap 'Drive Up' instead of 'Order Pickup' or 'Delivery.' When you're done shopping, you'll receive a notification when your order is ready.
You'll then select 'I'm on my way' from the app, park in one of the designated parking spots near the front of the store, and a Target employee will bring your order to your vehicle.
'Drive Up' is free, but it does have its flaws. A portion of each store's items, including some groceries are not available. It also does not appear to accept Cartwheel coupons, which are popular for frequent shoppers. As for now, 'Drive Up' can only be initiated from the Target app and not the store website.
But the positives outweigh the negatives for many shoppers. One happy customer called it "seriously the best thing ever" for when her toddler was sick.
The Lexington Target stores on West Reynolds Road and Pavilion Way now both accept 'Drive Up.' The service launched to 270 stores in April, and by the end of the year, 1,000 stores will use it.