Kentucky

NBC’s ‘Today show’ is filming in this Kentucky town to honor the ‘Merriest Main Street’

Bardstown will be featured in a live segment on NBC’s The TODAY Show as part of their “Merriest Main Street” series.
Bardstown will be featured in a live segment on NBC’s The TODAY Show as part of their “Merriest Main Street” series. Bardstown Tourism

A Kentucky town’s merry Main Street will be featured in a live segment of NBC’s ‘Today Show’ Friday morning.

Bardstown will appear on the show’s final episode of “Merriest Main Street,” a holiday series that highlights festive downtowns across the U.S.

Bardstown tourism officials called the opportunity an “incredible” way to showcase their town as a charming holiday destination.

“This is a moment of immense pride for our community,” Stacey Phelps, president of Bardstown Tourism said in a news release. “Let’s come together to celebrate Bardstown’s holiday spirit and create a vibrant, unforgettable moment for the TODAY show audience.”

The live broadcast of the Bardstown segment will air live at 8:25 a.m. Friday, and is being filmed in Court Square. People can participate in filming by coming to the town square at 7:30 a.m.

The ‘Today Show’ is a daily live broadcast that’s been a staple of NBC’s morning programming for more than 70 years. The four-hour program features several renown TV hosts, including Hoda Kotb, Savannah Guthrie, Jenna Bush Hager and Al Roker.

This story was originally published December 19, 2024 at 7:53 AM.

Taylor Six
Lexington Herald-Leader
Taylor Six is the criminal justice reporter at the Herald-Leader. She was born and raised in Lexington attending Lafayette High School. She graduated from Eastern Kentucky University in 2018 with a degree in journalism. She previously worked as the government reporter for the Richmond Register.
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