Border wall a branding opportunity
The answer to President Donald Trump’s proposed wall between the United States and Mexico is the use of corporate sponsors.
Each section could be built, for example, by Kroger, Morgan Law, Wells Fargo, Pepsi, Ford Motor, and the list could go on and on. Each state could pick a different sponsor.
On the U.S. side, the message could be written in English, and on the Mexico side, it could be written in Spanish.
John William Tackett
Lexington
This story was originally published November 9, 2017 at 7:08 PM with the headline "Border wall a branding opportunity."