All 40? Kentucky says hashtag is about winning effort, not winning them all

With preseason prognosticators dubbing Kentucky No. 1 months before the real action even starts, the Cats have committed to a mantra that has a familiar ring.

Hashtag: "All40."

But UK says that "All40" refers to an all-out effort for 40 minutes a game and possibly 40 games in a season, not a declaration that UK intends to go undefeated. The 40-0 rhetoric was a hallmark of the 2014-2015 edition of the Cats led by Aaron and Andew Harrison, Karl-Anthony Towns and a raft of other NBA Draft picks. The Cats fell short that year in the Final Four, finishing 38-1.

Still, Coach John Calipari has been effusive about his team in these very early stages and never shies from the lofty expectations.

"Definitely got that #FridayFeeling after our first week of practice. These dudes are hungry. #DreamBig #All40," the tweet reads. It's accompanied by a highlight reel of this week's drills to a sample of Kendrick Lamar's "It's Go Time."

The Cats get some limited practice this summer before taking the court in an exhibition series in the Bahamas beginning Aug. 8.

This story was originally published June 29, 2018 at 10:10 PM.