Keeneland

Keeneland launches betting Web site, offers perks for live meets

You can now bet from your computer via Keeneland's Web site and help the horse industry. The Lexington track launched its advance-deposit wagering platform, Keeneland Select, on Wednesday at Keeneland.com.

It's available in Kentucky, Ohio, Florida, Louisiana and Arkansas and will be run through Churchill Downs' account-wagering platform, TwinSpires.com.

Although it will run through TwinSpires, players will get separate benefits.

Keeneland Select players will get a 1 percent rebate for every $5,000 they bet (that's $50 back in their account) plus hospitality perks for the popular live race meets, such as parking, dining and seating.

Julie Balog, a Keeneland spokeswoman, said the track thinks that will be a competitive and attractive offer.

"I would consider that to be generous among similar types of ADWs," Balog said.

Besides the rebate, a portion of Keene-land's proceeds will go toward higher purses and research into initiatives that could benefit the racing industry, including development of new wagers.

Balog said the track doesn't yet have estimates of what kind of traffic the ADW could see or how much purses could be boosted.

"Like Keeneland itself, Keeneland Select will emphasize customer service and attention to detail," Keeneland president Nick Nicholson said in a news release. "By earmarking a portion of our proceeds for areas such as player development and racing purses, we are continuing the Keeneland philosophy of giving back and doing what is best for the industry."

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