Maker’s Mark bottle collectors will have a new series to sign up for and it kicks off with horse trainer D. Wayne Lukas.
The premium Kentucky bourbon has renewed its partnership with the Breeders’ Cup for a three-year run of bottles that will honor the most iconic Breeders’ Cup champions. Although horses have been honored in the past, this is the first time a trainer has been featured on a bottle.
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Hall of Fame trainer Lukas has won more Thoroughbred championship races than any other trainer. 20. He’s also won Triple Crown races (the Kentucky Derby, Preakness or Belmont) 14 times and became the first trainer to reach more than $100 million in purse money. And he’s a five-time Eclipse Award winner. His trainer iconic winners including Winning Colors, Thunder Gulch, Grindstone, Charismatic, Tabasco Cat, Spain, Capote, Gulch, Timber Country and many more.
“I’m honored and humbled to be a part of this great program with Maker’s Mark,” said Lukas in a statement. “What a great way to support the entire Thoroughbred industry.”
The unique bottle will be white with purple wax and seal and a halter-type leather strap with a D. Wayne Lukas nameplate on it over the neck. It has a black-and-white sketch of Lukas wearing his iconic sunglasses on the label.
The bottles are available online and will cost $400 each. The proceeds will benefit the Old Friends Farm and the Kentucky Derby Museum.
“We are honored to once again be chosen as the Champions for Charity beneficiary,” said Old Friends president and founder Michael Blowen. “This program has successfully drawn together Kentucky’s signature industries as well as horse racing fans, and we are so proud to be a part of it. It is equally exciting to be honoring D. Wayne Lukas with this coming collectible bottle.”
The Kentucky Derby Museum will debut a major expansion during Breeders’ Cup Week with an exhibit showcasing Lukas’ career, said Kentucky Derby Museum President and CEO Patrick Armstrong.
You can reserve your 2018 commemorative online at Breederscup.com/champions-for-charity. You have to pick up the bottleat a charity event in Louisville at this year’s Breeders’ Cup World Championships. Event details are coming soon.
Maker’s Mark also will be the exclusive bourbon of the Breeders’ Cup and a first-time title sponsor of the $2 million Breeders’ Cup Filly & Mare Turf for the 2018 event. Maker’s Mark will create a signature cocktail to be served at the 2018 event and at all major Breeders’ Cup parties and hospitality events throughout the week, including Taste of the World.
Breeders’ Cup isn’t saying who will be featured on the next bottles. The last series featured five bottles: AP Indy, Cigar, Lure, Personal Ensign, Cigar and Zenyatta. Maker’s Mark also has released a separate bottle honoring American Pharoah, the Triple Crown winner and Breeders’ Cup champion who now stands at stud in Versailles.