NCAA Board of Governors approves allowing athletes to earn money for endorsements
The NCAA announced late Tuesday that its Board of Governors has moved one step close to allowing student-athletes to earn money off their name, image and likeness.
“At its meeting this week, the Board of Governors supported rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics,” the NCAA said in its release. “It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.”
Among the guidelines:
▪ Use of conference and school logos, trademarks or other involvement would not be allowed.
▪ No name, image and likeness activities that would be considered pay for play; no school or conference involvement; no use of name, image and likeness for recruiting by schools or boosters; and the regulation of agents and advisors.
“As we evolve, the Association will continue to identify the guardrails to further support student-athletes within the context of college sports and higher education,” said Val Ackerman, commissioner of the Big East and working group co-chair. “In addition, we are mindful of the impact of the COVID-19 pandemic on higher education, college sports and students at large. We hope that modernized name, image and likeness rules will further assist college athletes during these unprecedented times and beyond.”
The recommendations must be voted on by the NCAA membership. A meeting is scheduled for January.
