Sidelines with John Clay

Louisville remains No. 1 college basketball program in valuation; Kentucky at No. 3

Louisville Cardinals head coach Rick Pitino laughed with Kentucky Wildcats head coach John Calipari before the game as Kentucky defeated Louisville 75-73 on Saturday December 26, 2015 in Lexington, Ky.
Louisville Cardinals head coach Rick Pitino laughed with Kentucky Wildcats head coach John Calipari before the game as Kentucky defeated Louisville 75-73 on Saturday December 26, 2015 in Lexington, Ky. Lexington Herald-Leader

The Wall Street Journal has published the annual study by Ryan Brewer, assistant professor of finance at Indiana University-Purdue University Columbus, of the most valuable college basketball programs in terms of net revenue and valuation.

Louisville is again No. 1. Kansas ranks No. 2. Kentucky sits at No. 3, with Indiana at No. 4.

There is some bad news for Lousiville, however. The $301.3 million in valuation is down $66.1 million from last year’s ranking. The self-imposed post-season ban and recruiting scandal has no doubt hurt the Cardinals’ bank account.

As for the current Final Four schools, North Carolina ranks No. 7, Syracuse is at No. 9, Oklahoma is at No. 39, Villanova is at No. 54.

Here’s the top 10:

▪ 1. Louisville $301.3

▪ 2. Kansas $258.2

▪ 3. Kentucky $244.3

▪ 4. Indiana $243.8

▪  5. Ohio State $240.4

▪  6. Arizona $235.4

▪  7. North Carolina $221.6

▪  8. Wisconsin $206.9

▪ 9. Syracuse $203.9

▪ 10. Duke $203.9

The Wall Street Journal story has the entire list.

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