Louisville remains No. 1 college basketball program in valuation; Kentucky at No. 3

The Wall Street Journal has published the annual study by Ryan Brewer, assistant professor of finance at Indiana University-Purdue University Columbus, of the most valuable college basketball programs in terms of net revenue and valuation.

Louisville is again No. 1. Kansas ranks No. 2. Kentucky sits at No. 3, with Indiana at No. 4.

There is some bad news for Lousiville, however. The $301.3 million in valuation is down $66.1 million from last year’s ranking. The self-imposed post-season ban and recruiting scandal has no doubt hurt the Cardinals’ bank account.

As for the current Final Four schools, North Carolina ranks No. 7, Syracuse is at No. 9, Oklahoma is at No. 39, Villanova is at No. 54.

Here’s the top 10:

▪ 1. Louisville $301.3

▪ 2. Kansas $258.2

▪ 3. Kentucky $244.3

▪ 4. Indiana $243.8

▪  5. Ohio State $240.4

▪  6. Arizona $235.4

▪  7. North Carolina $221.6

▪  8. Wisconsin $206.9

▪ 9. Syracuse $203.9

▪ 10. Duke $203.9

The Wall Street Journal story has the entire list.

This story was originally published April 1, 2016 at 11:00 AM.