Sazerac, which bought Southern Comfort earlier this year along with Tuaca for $543.5 million, plans to relaunch the iconic brand early next year. The reboot will emphasize their shared ties to New Orleans as well as connections to traditional whiskey.
Sazerac, which bought Southern Comfort earlier this year along with Tuaca for $543.5 million, plans to relaunch the iconic brand early next year. The reboot will emphasize their shared ties to New Orleans as well as connections to traditional whiskey. Sazerac
Sazerac, which bought Southern Comfort earlier this year along with Tuaca for $543.5 million, plans to relaunch the iconic brand early next year. The reboot will emphasize their shared ties to New Orleans as well as connections to traditional whiskey. Sazerac

New owner seeks to rekindle old charm of Southern Comfort

July 03, 2016 12:20 PM

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