Jack Daniel’s Tennessee Fire, which launched a year ago, saw double-digit declines in reported sales in the first quarter of fiscal 2017, according to parent Brown-Forman. Sales at bars are growing, CEO Paul Varga said, and the continued global roll-out should boost sales.
Jack Daniel’s Tennessee Fire, which launched a year ago, saw double-digit declines in reported sales in the first quarter of fiscal 2017, according to parent Brown-Forman. Sales at bars are growing, CEO Paul Varga said, and the continued global roll-out should boost sales. Brown-Forman
Jack Daniel’s Tennessee Fire, which launched a year ago, saw double-digit declines in reported sales in the first quarter of fiscal 2017, according to parent Brown-Forman. Sales at bars are growing, CEO Paul Varga said, and the continued global roll-out should boost sales. Brown-Forman

Brown-Forman sales drop 5 percent as Tennessee Fire sales fizzle

August 31, 2016 12:34 PM

UPDATED August 31, 2016 06:31 PM

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