Restaurants News & Trends

Restaurant Rewind: How Billy’s Bar-B-Q changed dining in Lexington

Billy’s Bar-B-Q was known for its wide selection of Western Kentucky-style barbecue. A well-known Lexington favorite, it first opened on Lexington’s New Circle Road in 1978, then expanded to its longtime location at 101 Cochran Rd. In 2015, it closed and is today a Joella's Hot Chicken location.
Billy’s Bar-B-Q was known for its wide selection of Western Kentucky-style barbecue. A well-known Lexington favorite, it first opened on Lexington’s New Circle Road in 1978, then expanded to its longtime location at 101 Cochran Rd. In 2015, it closed and is today a Joella's Hot Chicken location.
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  • Billy’s introduced Western Kentucky pit barbecue to Lexington.
  • Owners expanded to Chevy Chase, won awards and made mutton a local staple.
  • Rising local competition and market saturation led owners to close in 2015.

Your reservation is confirmed for Lexington Restaurant Rewind, an occasional Kentucky.com / Herald-Leader feature. Using our archives, we’re taking diners back in time to revisit long-gone, popular local restaurants.

On the menu today is Billy’s Bar-B-Q, which introduced Lexington to a style barbecue it had not yet seen.

When Billy’s Bar-B-Q opened its first location Northside on New Circle Road, it had two problems.

The owners built their own barbecue pit out of concrete-block, and local officials, new to this form of cooking, weren’t sure how to inspect it.

“The health department thought we were going to poison half of Lexington,” co-owner Billy Parham said to reporter Don Edwards in a Sept. 1978 Lexington Leader article.

“And the fire department thought we were going to burn the other half down.” co-owner Bob Stubblefield followed.

Obviously neither happened and luckily for Lexington diners, the barbecue restaurant quickly thrived, eventually expanding to Chevy Chase where it would become one of the city’s legendary dining spots before closing Sunday, Nov. 29, 2015.

It was the Chevy Chase location where many in Lexington were introduced to Billy’s Western Kentucky-style barbecue. Known for pit-cooked meats over hickory coals, featuring a Worcestershire-heavy sauce called a dip that’s far different from the syrupy sweet, ketchup-y sauces, the new-to-Lexington barbecue created legions of fans for 37 years.

Billy’s Bar-B-Q opened its Chevy Chase location in May 1979 after already having a restaurant on New Circle Road that opened in Aug. 1978. In 1993 the New Circle Road location closed and in 2015 this Cochran Road location, which used to be a gas station, closed.
Billy’s Bar-B-Q opened its Chevy Chase location in May 1979 after already having a restaurant on New Circle Road that opened in Aug. 1978. In 1993 the New Circle Road location closed and in 2015 this Cochran Road location, which used to be a gas station, closed. Andrea Noall 2015 Herald-Leader staff file photo
The quarter-chicken and 1/2-pound spare dinner with Mexican cornbread at Billy’s Bar-B-Q, May 7, 2013. The dinner came with choice of two sides and in 2007 cost $10.99 ($17.14 adjusted for inflation).
The quarter-chicken and 1/2-pound spare dinner with Mexican cornbread at Billy’s Bar-B-Q, May 7, 2013. The dinner came with choice of two sides and in 2007 cost $10.99 ($17.14 adjusted for inflation). Mark Cornelison 2013 Herald-Leader staff file photo
The onion rings at Billy’s Bar-B-Q, May 7, 2013. The popular appetizer was lightly battered.
The onion rings at Billy’s Bar-B-Q, May 7, 2013. The popular appetizer was lightly battered. Mark Cornelison 2013 Herald-Leader staff file photo

Stubblefield said increased local competition from the many new barbecue joints played a role in his decision to close the popular restaurant on the corner of Tates Creek and Cochran.

Four months before closing, Stubblefield told Herald-Leader reporter Janet Patton he worried that Lexington’s restaurant scene was becoming overbuilt.

“We went very quickly from about five barbecue joints to 12 to 13,” he said. “Lots of folks out there competing, and in the restaurant scene in general. We are all competing for the same dining dollar.”

Billy’s Bar-B-Q owner Bob Stubblefield, shown here in 2004, opened the original Billy’s on New Circle Road in 1978 with then-partner Billy Parham. At the time BBQ was not big business in Lexington but soon Billy’s had two locations.
Billy’s Bar-B-Q owner Bob Stubblefield, shown here in 2004, opened the original Billy’s on New Circle Road in 1978 with then-partner Billy Parham. At the time BBQ was not big business in Lexington but soon Billy’s had two locations. Janet Worne Lexington Herald-Leader

How Billy’s Bar-B-Q started

It wasn’t like that when Stubblefield and his then-partner Parham decided to open a barbecue restaurant in Lexington.

Both Western Kentucky natives, they couldn’t find their style of pit barbecue in town so they decided to open their own place in Aug. 1978.

The original location was at 481 New Circle Road, near the intersection of Russell Cave Road. Today it’s a Family Dollar store across the street from a Walmart Supercenter.

An advertisement announcing the opening of Billy’s Bar-B-Q at 481 New Circle Road in the Friday, Aug. 18, 1978 Lexington Herald newspaper. This location, which smoked whole turkeys for Thanksgiving, closed in 1993.
An advertisement announcing the opening of Billy’s Bar-B-Q at 481 New Circle Road in the Friday, Aug. 18, 1978 Lexington Herald newspaper. This location, which smoked whole turkeys for Thanksgiving, closed in 1993.

It was a small place, most of its business was carryout. A small pork sandwich cost $1.09, it was $2.59 for a rib dinner and a whole smoked chicken was $3.39.

Stubblefield told reporter Don Edwards they opened the restaurant to prove that “a quarter of a million people can support one pit-barbecue place.”

Less than a year later, they opened the Chevy Chase location in what used to be a three-bay Sunoco gas station.

A June 15, 1979, review in the Lexington Herald referred to Billy’s as a fast-food restaurant because you ordered at a counter, and because of its plastic interior, which was decorated with artwork of “fanciful representations of pigs.”

But the review praised the ribs, BBQ beef, chicken and pork sandwiches and homemade chili. The review didn’t mention mutton, which is a staple of Western Kentucky-style barbecue. Mutton, a mature sheep that is known for its richer, more “gamey” flavor compared to lamb, wasn’t added to Billy’s menu until 1993.

A jumbo mutton sandwich (4 oz.) at Billy’s Bar-B-Q, May 7, 2013. Mutton could come pulled or chopped and in 2007, this sandwich cost $4.99 ($7.78 adjusted for inflation).
A jumbo mutton sandwich (4 oz.) at Billy’s Bar-B-Q, May 7, 2013. Mutton could come pulled or chopped and in 2007, this sandwich cost $4.99 ($7.78 adjusted for inflation). Mark Cornelison 2013 Herald-Leader staff file photo
Advertisements for Billy’s Bar-B-Q in the Lexington Herald-Leader. At left is an ad from April 5, 1981 announcing the restaurant now has burgoo. And at right is an ad from March 19, 1993 saying it is serving mutton.
Advertisements for Billy’s Bar-B-Q in the Lexington Herald-Leader. At left is an ad from April 5, 1981 announcing the restaurant now has burgoo. And at right is an ad from March 19, 1993 saying it is serving mutton.

What was good on Billy’s Bar-B-Q menu?

For years, Billy’s was THE barbecue place in Lexington with its menu of mutton and other meats. It won numerous local best barbecue restaurant awards and recognition outside of town, including the New York Times.

Diners enjoyed rich and smoky meats that you could get wet or dry. Three sauces — mild, hot and mustard — were on every table, including those big wooden booths. The dinner platters were garnished with pickles and red onion slices to pair with your choice of meat (pulled and chopped pork, beef, mutton, chicken, pork spare ribs).

Billy’s Bar-B-Q was known for its wide selection of Western Kentucky-style barbecue. A well-known Lexington favorite, it first opened on Lexington’s New Circle Road in 1978, then expanding to its longtime location at 101 Cochran Rd. In 2015, it closed and is today a Joella's Hot Chicken location.
Billy’s Bar-B-Q was known for its wide selection of Western Kentucky-style barbecue. A well-known Lexington favorite, it first opened on Lexington’s New Circle Road in 1978, then expanding to its longtime location at 101 Cochran Rd. In 2015, it closed and is today a Joella's Hot Chicken location. Andrea Noall
Hot, mild and mustard sauce at Billy’s Bar-B-Q, May 7, 2013.
Hot, mild and mustard sauce at Billy’s Bar-B-Q, May 7, 2013. Mark Cornelison 2013 Herald-Leader staff file photo
A menu for Billy’s Bar-B-Q, circa 2007.
A menu for Billy’s Bar-B-Q, circa 2007. Brian Simms bsimms@herald-leader.com

A standout of the sandwiches was the Billy’s Blitz, a large barbecue sandwich topped with slaw, cheese, onion and tomato.

In 1987, Billy’s expanded its menu which included its popular light cornbread. The recipe, a cross between cake and moist corn bread, came from Stubblefield’s mother. Popular menu staples also came from family and friends, like “Dill”ckles (deep-fried pickle chips) and Mexican cornbread.

Mexican cornbread at Billy’s Bar-B-Q, May 7, 2013. The popular bread was packed with cheese and corn, jalapeños and pimentos.
Mexican cornbread at Billy’s Bar-B-Q, May 7, 2013. The popular bread was packed with cheese and corn, jalapeños and pimentos. Mark Cornelison 2013 Herald-Leader staff file photo
The recipe for black-eyed peas, along with many other dishes at Billy’s Bar-B-Q, were provided by family and friends of the owner.
The recipe for black-eyed peas, along with many other dishes at Billy’s Bar-B-Q, were provided by family and friends of the owner. Mark Cornelison 2013 Herald-Leader staff file photo
Cheese grits at Billy’s Bar-B-Q, May  7, 2013. The southern favorite side dish was prepared with garlic.
Cheese grits at Billy’s Bar-B-Q, May 7, 2013. The southern favorite side dish was prepared with garlic. Mark Cornelison 2013 Herald-Leader staff file photo

Homemade Kentucky burgoo, banana pepper and onion rings were also popular menu items with diners, who frequently mention Billy’s as a place readers want to come back.

Billy’s Bar-B-Q Wall of Shame fishing photos, May 7, 2013.Billy’s was also known for feeding musicians and its walls were littered with signed artists headshots like B.B. King, Greg Allman, Ray Charles and Waylon Jennings.
Billy’s Bar-B-Q Wall of Shame fishing photos, May 7, 2013.Billy’s was also known for feeding musicians and its walls were littered with signed artists headshots like B.B. King, Greg Allman, Ray Charles and Waylon Jennings. Mark Cornelison 2013 Herald-Leader staff file photo
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Brian Simms
Lexington Herald-Leader
Brian Simms has been with the Herald-Leader for 20-plus years, most recently reporting and editing coverage of restaurants, bars, food and bourbon. He is also a photographer and manages the newspapers photo archive that dates back to the late 1930s. Support my work with a digital subscription
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