‘Roger Field?’ UK turns football stadium’s name quirk into promotion
“Roger Field?” The Kentucky athletics department made the most of a temporary little quirk as the stadium formerly known as Commonwealth is renamed.
Crews placing “Welcome to Kroger Field” on the stadium’s façade facing Nicholasville Road worked backward from the “D” and stopped at the “R” when the work day ended Tuesday, according to UK officials.
That left the sign reading “Roger Field” as its temporary moniker Wednesday morning as people driving in to work saw the stadium’s most visible side.
DeWayne Peevy, UK’s deputy athletics director, was quick to spot a promotional opportunity in the predicament. Early Wednesday morning, he tweeted “Calling all Rogers! Stop by Gate 7 at Kroger Field now before the K goes up and present your ID to get 2 free tickets to UK vs EKU on 9/9!”
Calling all Rogers! Stop by Gate 7 at Kroger Field now before the K goes up and present your ID to get 2 free tickets to UK vs EKU on 9/9! pic.twitter.com/9dOTEKYWtc
— DeWayne Peevy (@UKDeWaynePeevy) August 2, 2017
He later updated that the offer was good for those with Roger as a first or last name.
Just after 10 a.m. the promotion ended with another Peevy tweet. He reported nine winners.
Done. Rogers of the #BBN, your time has passed. We had nine winners: one Roger and eight with the last name Rogers. Congrats! pic.twitter.com/I8BbYDB6FX
— DeWayne Peevy (@UKDeWaynePeevy) August 2, 2017
Jared Peck: 859-231-1333, @ItSaysHere
This story was originally published August 2, 2017 at 9:35 AM with the headline "‘Roger Field?’ UK turns football stadium’s name quirk into promotion."