Unfinished business for Kentucky football? New Super Bowl commercial says there is.

There was a familiar narrator for Kentucky football’s annual Super Bowl commercial, but it wasn’t Mark Stoops this time.

The Kentucky coach, who is often the centerpiece of those ads, was replaced by soon-to-be junior running back Benny Snell, who had his season cut short by an oft-discussed early ejection from the Music City Bowl in December.

Snell, later seen in the video alone in the snow at Kroger Field, says: “Sometimes life isn’t fair. It knocks you down.”

Images of UK stars who missed the bowl because of injury, like tight end C.J. Conrad and wide receiver Dorian Baker, flash on the screen.

“But you know what I’ve learned? The will to be great is never comfortable,” Snell continued. “The preparation it takes is never convenient.

“To be special — truly special — it takes all of us. All the time. Coaches who believe in us, and a BBN that never quits.”

The commercial included solo images of players like linebacker Josh Allen and safety Mike Edwards, who decided to come back for their senior seasons instead of making early exits for the NFL Draft, as Snell added: “Guys with unfinished business. Let’s stand. Stand together.”

More than a dozen players expected to be standouts next season appeared in the one-minute video. Kentucky expects to have 10 defensive starters back and seven returning on offense, including Snell, who finished with 1,333 yards and 19 touchdowns last season.

Kentucky, which finished the season 7-6 and third in the Southeastern Conference’s Eastern Division, opens the season at Kroger Field on Sept. 1 against Central Michigan.

This story was originally published February 5, 2018 at 11:01 AM with the headline "Unfinished business for Kentucky football? New Super Bowl commercial says there is.."