Kroger’s 100 years in Lexington in photos: ‘Magic carpet’ doors, AC and more
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Few companies can say they have had an impact for more than 100 years in Lexington.
Kroger is one of those companies.
One of the largest chains in the country, it is the dominant grocery store in Lexington with nearly 50% of market share. But as the chain continues to evolve in Central Kentucky, including recently announcing it’s leaving Brannon Crossing shopping center after 20 years, it’s feeling the pressure.
Rivals such as Walmart, Meijer and newcomer Publix are putting the heat on Cincinnati-based Kroger. According to reports, Publix is having success taking market share from Kroger.
But challenges in Lexington are nothing new to Kroger. According to the Herald-Leader archives, for more than 100 years the grocer has been a part of Lexington history, growing each decade with the city.
The history of Kroger in Lexington
Kroger was founded in 1883, when Barney Kroger invested his life savings of $372 to open a single grocery store in downtown Cincinnati.
Early on, they were known as the Kroger Grocery and Baking Company because they had fresh baked goods in its stores. In the early 1900s, Lexington stores like The Aylesford Grocery on the corner of Woodland Ave. and Maxwell Street advertised being a distributor of Kroger products, selling them at Kroger prices.
By 1924 Kroger had grown beyond Ohio, expanding into Indiana and Kentucky, where it had established eight stores.
According to Herald-Leader archives, at the beginning of 1925, Kroger opened two Lexington stores, one at 331 S. Limestone and the other at 509 East Maxwell. Kroger paid $135 a month in rent for the two locations, equal to about $2,600 today.
By late 1928, Kroger was in a massive period of rapid expansion and acquisition. It had more than 4,500 stories nationwide and the chain purchased a controlling interest in Lexington rival Piggly Wiggly, selling it in 1941.
In the early 1950s, Lexington was in an economic building boom and Kroger was a part of it.
The grocer built several new stores in Lexington in the ‘50s and each was regarded as the latest in Kroger’s design of stores.
They featured air conditioning (a big selling point at the time), self-serve meat departments, electric conveyor belt checkout lines, and what Kroger called “magic carpet” openers — automatic exit doors for shoppers with full hands.
Its canned and bottled-lined aisles offered items such as creamed corn for 15 cents per can or two cans of peas for 29 cents.
By the end of the ‘50s there were five Kroger stores in Lexington. Each was open until 6 p.m. Monday through Thursday. On Fridays, the stores stayed open until 9 p.m. and 7:30 p.m. on Saturday.
In the 1960s, Kroger launched Super X (or SupeRx) drug stores. Lexington’s first location was on Southland Drive, where the Good Foods Co-op is today. By the 1980s, Super X had grown to more than 500 stores throughout the country. But Kroger eventually sold the stores, with many being rebranded CVS.
At the end of the ‘60s and heading into the 1970s, Kroger started transitioning from its smaller, downtown stores to more suburban supercenters.
By the mid-70s, Kroger had six locations in Lexington, including on Alexandria Drive, Eastland Shopping Center and its newest location in the South Park Shopping Center at Nicholasville and New Circle roads. The new location replaced the nearby Lansbrooke location, which is a post office today. When it opened, all six Lexington stores went to being open 24 hours a day, except for midnight Saturday to 8 a.m. Sunday.
The stores also changed their look around this time. Gone were pale pastels featured in the past 20 years. In was “earth-keyed” tones ranging from soft rich golden shade to a warm, vibrant brick red.
The stores also had a deli, with lunch meats, cheese, salads, bread and ready-to-eat meals like fried chicken and sandwiches. The new Superstores also had a greatly expanded general merchandise area with picture frames, cards, underwear and auto care.
The 1980s were a notable time for Kroger in advancement and celebration. In 1983, Kroger celebrated its 100th anniversary. At the time, it was the second-largest food retailer in the nation behind Safeway. Kroger had 1,200 stores in 25 states.
Kroger had about 35% share of the Lexington grocery market, its main competitors being Winn-Dixie, Pic-Pac, Foodtown, Randall’s, Country Market and MegaMarket.
Bank branches started opening in Kroger stores in Lexington in 1982, the first being Second National Bank and Trust Co. in the Lakeview Kroger on Richmond Road, where Ollie’s Bargain Outlet is today. And in early 1984, Lexington Kroger stores began accepting MasterCard and Visa credit cards.
In the mid-80s, Kroger started another push in Lexington, phasing out older stores in favor of new, bigger locations like the 45,000 square foot stores on Tates Creek Road and in Regency Center off Nicholasville Road. The store employed 275 people, more than any other Kroger in town.
By the early 1990s, Kroger had become the dominant grocery store in Lexington. A 1992 survey found that 74% of adults shopped at one of Lexington’s seven Kroger's during any given week.
Kroger opened locations on Boston Road and a FutureMarket, the flagship model for the chain, at New Circle and Bryan Station roads, making it the largest Kroger in Kentucky at 70,000 square feet.
Kroger bought two rivals in the mid-90s, Randall’s and Megamarket. In 1995, Kroger opened its largest store in Kentucky in Man o’ War Place on Richmond Road in the former Megamarket site. The 71,000 square foot store, double the size of the nearby Lakeview location that closed, opened with warehouse-style racks, a dry cleaner, bank, video store and more.
By the end of the ‘90s, Kroger had 10 Lexington stores.
In the 2000s, Winn-Dixie had closed its seven Lexington locations and Kroger continued to expand. Kroger opened new stores in former Winn-Dixie locations in the Chinoe Center, Meadowthorpe and Hartland as well as a Randall’s location in Chevy Chase.
After a fight with neighbors in the Harrods Hill subdivision, Kroger opened its Beaumont location, later moving to a bigger location in the same shopping center.
In the mid-2000s, Kroger started adding liquor stores.
One Kroger location dominated grocery news in the following decade.
After almost a year of renovations, the Euclid Avenue Kroger reopened in 2015 unlike any Kroger in the nation. Its rooftop parking lot holds 125 cars with a heated ramp to prevent icing.
The reopening gave Lexington 11 Kroger stores. Since then the number has increased to 12 with the opening of the 123,000-square-foot Newtown Springs Marketplace in August 2025.